Since I have been implementing agile methodologies for our clients and within our own business, I’ve found out that Social Media is definitively the medium where using those agile principles makes the most sense. After all, when we talk about being flexible, responding quickly to changes, getting closer to your customers, this is what social media is all about.
For this reason I decided to build our latest agile marketing meetup (the 4th one in the last 6 months) around doing Social Media the Agile Way.
We actually had 2 different presentations, one from myself and another one from Elodie Mariette, SEO and Social Media consultant. During the meetup, I focused more on overall strategies, while Elodie went into more details giving actionable tips and tools to help you being more agile while maintaining social media campaigns.
You will find my deck hereunder:
I first introduced once again the main principles of the Agile Methodology and the differences between agile and traditional ways of doing marketing. Since the focus is first on customers, I then quickly introduce the main characteristics of today’s Digital Consumer.
In the next slides I go back to the agile marketing principles and connect them to actionable Social Media tips and best practices. All of those are backed up by real examples of successful and failed social media campaigns.
I’m also adding here the video-answer from Bodyform to one of their fan/troll on their FB page. I talked about it and showed the video during the meetup.
Let me know if you are applying agile marketing to your social media strategy and how/if it works for your company/clients.