How to Apply Agile Principles To Your Social Media Strategy

Since I have been implementing agile methodologies for our clients and within our own business, I’ve found out that Social Media is definitively the medium where using those agile principles makes the most sense. After all, when we talk about being flexible, responding quickly to changes, getting closer to your customers, this is what social media is all about.

For this reason I decided to build our latest agile marketing meetup (the 4th one in the last 6 months) around doing Social Media the Agile Way.

We actually had 2 different presentations, one from myself and another one from Elodie Mariette, SEO and Social Media consultant. During the meetup, I focused more on overall strategies, while Elodie went into more details giving actionable tips and tools to help you being more agile while maintaining social media campaigns.

You will find my deck hereunder:

I first introduced once again the main principles of the Agile Methodology and the differences between agile and traditional ways of doing marketing. Since the focus is first on customers, I then quickly introduce the main characteristics of today’s Digital Consumer.

In the next slides I go back to the agile marketing principles and connect them to actionable Social Media tips and best practices. All of those are backed up by real examples of successful and failed social media campaigns.

I’m also adding here the video-answer from Bodyform to one of their fan/troll on their FB page. I talked about it and showed the video during the meetup.

Let me know if you are applying agile marketing to your social media strategy and how/if it works for your company/clients.

Agile Marketing Workshop

We recently ran a workshop during our second Agile Marketing Meetup in Shanghai focused on User Stories.

17 People attended so we divided the team into 4 tables of 4 people.  I made a small introduction on Agile Marketing, explained what the workshop would be about, gave each table post-its, pens, a cheat sheet with user stories examples and a glossary with agile marketing terms. Each member of the team had to propose a project (could be real life project or something made up) and the team would then decide which project to run with. The person whose project would be chosen would become the PO (Project Owner) and steer the team in the direction he wishes his project to go.

From there the teams had to define user stories and success criteria for the first couple of sprints and break them down down into executable tasks. Those tasks would then be prioritized for the first sprint and the team would finally have to discuss points and each member would be in a position to chose which tasks he’d lile to take control over during that first sprint.

Needless to say, what looked good on paper when I was designing it, did not go that smoothly during the workshop. This is what actually happened:

- Teams spent too much time deciding on a project

- Some of the attendees did not fully grasp the concept of user stories

- None of the teams reached the last part of the workshop (distributing tasks to team members)

- The 1hr workshop lasted almost 2hrs.

Despite all of those negative points, we only had positive feedback from the people attending the workshop (as you can see from the comments in the meetup group: http://www.meetup.com/Shanghai-Agile-Marketing/events/83991952/) and most of them are looking forward to the next one.

I believe there is a lot of room for improvement and, being the first workshop, we can only get better in the next ones. Already I can see couple of changes that we will operate:

- Time control: We will divide the workshop in 3 to 4 different parts with a specific chunk of time allocated for each part.

- More detailed presentation prior to the start of the workshop

- Projects will be assigned at the beginning of the workshop

- There will be a member of my team on each table to act as a Scrum Master and facilitate the teams efforts.

Our next agile marketing workshop will be on thursday November 22nd. For those of you in Shanghai you are more than welcome to join here. This time we will focus more on personas and experience mapping.
You will also find hereunder the deck I used at the start of the meetup. If you have any ideas for future agile marketing workshops, let me know in the comments as well.

The Agile List – October 2012

Once again, those are  the articles that I found the most relevant to the topic of Agile Marketing from the month passed. Enjoy!   - Trim the Fat from your Online Marketing with Agile Methods by Heather rast - Being Agile is the New … [Continue reading]

Shanghai Agile/Scrum Meetup Talk

On September 26th 2012, I shared my experience on using Agile Methodologies outsite of the software world in an agency set up with a group of Agile/scrum practicioners. My goal was to show that Agile can be applied to digital marketing and actually … [Continue reading]

The Agile List – September 2012

Once again, those are  the articles that I found the most relevant to the topic of Agile Marketing from the month passed. Enjoy! - Dear CMO, Your Marketing Plan is Broken by Ed Fry - Why The Agile Method is Necessary in Your Marketing Team by … [Continue reading]

Shanghai Agile Marketing first Meetup

Agile MArketing Meetup in Shanghai

On September 20th 2012, I hosted the first Agile Marketing meetup  in Shanghai. This meetup group was launched about a month ago and we have now (September 25th) 28 members. 11 of those members attended (pic above) to exchange about their own … [Continue reading]

The Agile Interview – Jacob Creech

Jacob Creech Interview

Jacob Creech is probably one of the most active person in the Agile community in Shanghai. He started a couple of meetups around the topic of agile development and scrum and his company is helping customers improving their processes and project … [Continue reading]

A Guide to Scrum in less than 10 minutes

I'm always looking for new relevant information about Agile Marketing, scrum, kanban and so on and so forth. Once in a while I have people asking me about scrum, what it is, how/when to use it? To be totally honest, I'm in no way a scrum expert, … [Continue reading]

6 WordPress Plugins You Do Not Want to Miss

I have been willing to post about my favourite Wordpress Plugins for a long time but I wanted to be sure that I choose only the most useful ones. Years ago I used to have 2 dozen plugins on my blogs but I believe that you should keep the number of … [Continue reading]

The Agile List – August 2012

Agile Marketing is still in its infancy, so to speak, and I believe it is important to follow the movement and get to know the people who try to spread the agile message. The following are  the articles that I found the most relevant to the topic of … [Continue reading]